In 2009, 18 awards were given in 9 countries for following categories : Brand, Process optimisation, Managerial practice encouraging innovation, Customer satisfaction, Employee satisfaction, Re-use, Cross-selling, Products and services.
BNP Paribas presents its award winners.
This week, discover the Economic Coffeehouse for BNP Paribas branches, an initiative of French Retail Banking.
The concept of the Economic Coffeehouse relates to evening gatherings or round tables of 30 to 50 people. Volunteer employees attend these sessions in order to exchange ideas with prospective and actual customers concerning current economic topics previously raised on the internet.
This concept facilitates a public exchange outside any immediate commercial context and helps to reinforce the links with participating customers, as well as to promote the future acquisition of new customers.
Jean de Chambure, in charge of the project Café Eco, tells us the concept.