BNP Paribas extends its title sponsorship of the WTA Championships in Singapore - BNP Paribas South Korea
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March 11, 2014 -

BNP Paribas extends its title sponsorship of the WTA Championships in Singapore

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– BNP Paribas continues its long-standing support of women’s tennis with a title sponsorship agreement for prestigious season finale

SINGAPORE – The Women’s Tennis Association (WTA) today announced BNP Paribas will continue as the title sponsor of the prestigious year-end WTA Championships. Under the terms of the agreement, BNP Paribas will once again be the official sponsor of the WTA Championships and receive global brand exposure through on-court signage, and international marketing and promotion across all WTA platforms, including broadcast, digital and social media channels.

“We are excited and extremely proud to once again name BNP Paribas as the title sponsor of our WTA Championships,” said Stacey Allaster, Chairman and CEO of the WTA. “For more than 40 years, the BNP Paribas Group has promoted tennis in all its forms through the world. Our continued partnership with BNP Paribas is an example of the appeal women’s tennis holds among top global brands. With BNP Paribas on board, combined with all the new elements planned for this year’s tournament, I’m sure the 2014 BNP Paribas WTA Championships will be the best in the WTA’s history, offering unprecedented sports entertainment value.”

Pierre Veyres, Chief Executive Officer of BNP Paribas Singapore Branch and Regional Head for South East Asia added: “As a leading international financial institution in Asia Pacific and a long-time partner of tennis worldwide, we are excited to bring tennis to a whole new level with Singapore positioned as a world class sports hub. Our title sponsorship of the BNP Paribas WTA Championships reflects our continued commitment to the sports community across continents with the hope to connect this region to the rest of the tennis world. Asia Pacific is a region where the BNP Paribas Group has strong ambitions with Singapore being a key component of our plan. We are very pleased to associate our brand with such a prestigious event to build on the momentum.”

Event promoter, World Sport Group, expressed its thanks to BNP Paribas, with CEO Andrew Georgiou commenting: “We congratulate BNP Paribas for the continued acknowledgement of the value that sport delivers to their brand and their business through active partnership. Their presence at the WTA Championships in Singapore will add to the overall tournament experience for fans and players and the general public as part of a 10-day long sports and entertainment festival.”
The BNP Paribas WTA Championships will be staged at the state-of-the-art $1.3 billion Singapore Sports Hub from October 17-26, 2014 – the first time an Asia-Pacific city has played host. This year the event will be transformed into a 10-day sports entertainment experience of competition, exhibitions and activities for the fans of women’s tennis in Singapore and around the world.

BNP Paribas WTA Championships corporate hospitality packages will go on sale in March. Interested parties can register their details through www.wtachampionships.com. Tickets for the public will be available in stages from April, and will be ticketed through the Singapore Sports Hub Ticketing Office, the Official Ticketing Partner for the BNP Paribas WTA Championships. Further ticketing details will be announced closer to the date of sales.

In addition, fans of women’s tennis will have the opportunity to get closer to their favorite stars and the BNP Paribas WTA Championships via a season-long campaign, the “Road to Singapore”. All the latest news will be available from the Championships website www.wtachampionships.com, Twitter (@WTACSingapore), Facebook (Facebook.com/WTAChampionshipsSG) and by becoming a “Road to Singapore Insider”. Through the dedicated platforms fans will enjoy an unparalleled access to their favorite players’ season-long journey, including enhanced editorial coverage across all platforms.

Singapore will become the ninth different city to host the WTA Championships following Boca Raton (1972¬1973), Los Angeles (1974-1976, 2002-2005), Oakland (1978), New York City (1977, 1979-2000), Munich (2001), Madrid (2006-2007), Doha (2008-2010) and Istanbul (2011-2013).

About BNP Paribas & Tennis:
Since BNP Paribas took its first steps into tennis sponsorship in 1973 with the French Open at Roland Garros, the Group’s commitment to this sport has expanded over the years to all types and levels of tennis all over the world, including both individual and team competitions, wheelchair tennis, local family clubs, and from coaching for beginners to the major pro tournaments. Based on this long experience, BNP Paribas also set up the wearetennis.com website, a meeting point where tennis fans from all over the world can follow the latest news from the ATP, WTA and ITF circuits (400,000 Facebook fans, 35,000 followers on Twitter and more than 1.5 million visitors to the website every year). Today BNP Paribas is indisputably the world’s number one partner to tennis.

About BNP Paribas in Asia Pacific:
With more than 8,000 employees* and a presence in 14 markets, BNP Paribas is a global financial institution strongly rooted in Asia Pacific with an uninterrupted presence since 1860. The BNP Paribas Group is constantly expanding its footprint in this region to provide its clients with product and service solutions tailored to their specific needs. Beyond Asia Pacific, BNP Paribas is accompanying them wherever they operate thanks to its international network and diverse business. BNP Paribas (www.bnpparibas.com) has a presence in 75 countries with 185,000 employees worldwide. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking.
*Corporate & Investment Banking and Investment Solutions divisions (excl. partnerships).

About WTA:
The WTA is the global leader in women’s professional sport with more than 2,500 players representing 92 nations competing for a record $118 million in prize money at the WTA’s 54 events and four Grand Slams in 33 countries. Close to 5.4 million people attended women’s tennis events in 2013 with millions more watching on television and digital channels around the world. The 2014 WTA competitive season concludes with the BNP Paribas WTA Championships in Singapore, October 17-26, 2014 and the Garanti Koza Tournament of Champions in Sofia, Bulgaria, October 28-November 2, 2014. Further information on the WTA can be found at www.wtatennis.com; facebook.com/WTA and twitter.com/WTA.

About World Sport Group:
The WTA Championships Singapore brings together the world’s best women’s tennis players for a 10-day festival of tennis, entertainment and corporate and business engagement from 17 to 26 October 2014. Promoted and managed by World Sport Group and in partnership with the Singapore Tourism Board and Singapore Sports Council, the event will be held from 2014 through to 2018 at Singapore’s newly created community, sports and entertainment complex, the Singapore Sports Hub. The WTA Championships Singapore will entertain tennis fans from Singapore, and visitors from Asia and around the world, while at the same time engaging and inspiring Singaporean communities and its next generation of sporting talent.


Press Contact:
Eloise Tyson, WTA, etyson@wtatennis.com
Ho Yi Shi, Edelman Singapore, +65 92258516, yishi.ho@edelman.com