BNP Paribas Cardif Life Insurance brings life to community planting flowers - Extension of ‘Green Leader Program’ - BNP Paribas South Korea
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June 19, 2014 - ,

BNP Paribas Cardif Life Insurance brings life to community planting flowers – Extension of ‘Green Leader Program’

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BNP Paribas Cardif Life Insurance, the Korean subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas, announced that it has launched an environmental activity on June 18 that will help lighten up the community by creating a flower garden on the often-neglected alleys in Gwanak area, Seoul, as part of its corporate social responsibility (CSR) initiative called ‘Green Leader Program’.

The initiative involves over 40 volunteers, including employees of BNP Paribas Cardif Life Insurance, participants from NGO “Forest For Life” as well as children of Dongmyung Child Welfare Center volunteering their time and efforts to paint used tires and convert them into beautiful flower pots where flowers are grown for decorative purposes, then plant flowers in them with the harvests from the Green Leader Program. The overlooked alleys, which was less frequented by the neighborhood, is now surrounded by a fantastic array of summer flowers and green vegetables.

Beside the creation of a garden to light up the community, the participants also paid visits to 10 homes of the elderly living alone and sent them garden vegetables as well as flower pots harvested from the Green Leader Program.

BNP Paribas Cardif Life Insurance has taken an additional step forward in its CSR policy by organizing this activity, contributing to making a greener community and allowing children of the Green Leader Program help others, such as community residents and senior citizens who are in need of care and boosted their self-esteem and sense of responsibility.

The Green Leader Program, launched by BNP Paribas Cardif Life Insurance in 2011, is part of its long-term CSR initiative ‘Happy Forest for Sharing’, and has helped the underprivileged children to increase their self-confidence through different environmental education activities, including growing vegetables and gardening. Notably, the programme has been awarded the ‘10th Environmental Education Program’ certificate from the Ministry of Environment in 2013 after being recognized its excellence, environmental consciousness and safe execution.

Sung Woog Choi, CSO of BNP Paribas Cardif Life Insurance, said: “As this year is the 4th year of the ‘Green Leader Program’ which began in 2011 by creating a forest inside of child welfare centre, we are pleased and proud to say that the programme has become one that not only helps the underprivileged children grow but contributes to the communities as well. We hope to see children participating in the programme to act as ‘doers’ and  further grow by having various hands-on experiences.”