BNP Paribas Cardif Life Insurance offers ‘(NP) Double Plus Term Life Insurance’ through home shopping channel - BNP Paribas South Korea
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July 14, 2014 -

BNP Paribas Cardif Life Insurance offers ‘(NP) Double Plus Term Life Insurance’ through home shopping channel

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BNP Paribas Cardif Life Insurance, the Korean subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas, is pleased to announce that it is now offering ‘(NP) Double Plus Term Life Insurance’ through GS Home Shopping from today.

The insurer’s debut on the home shopping network is part of BNP Paribas Cardif Life Insurance’s efforts to diversify its distribution channels. Using GS Home Shopping’s nationwide live broadcasting program, BNP Paribas Cardif Life Insurance is now able to introduce one of its innovative insurance products to people living in remote areas with limited access to such information.

‘(NP) Double Plus Term Life Insurance’ is BNP Paribas Cardif Life Insurance’s first product to be introduced through the home shopping network. The product is recommended for householders who are concerned about their families after their death.

The greatest merit of ‘(NP) Double Plus Term Life Insurance’ is that it allows policyholders to set an ‘intensive coverage’ period during which the death coverage amount will be doubled. For example, if a 40-year-old policyholder sets an ‘intensive coverage’ period of 10 years between the age of 50 and 60, his or her family will receive double the amount of coverage during the period in the event of the policyholder’s mortality.

Lee Geun-young, Director of Operations at GS Home Shopping, said, “BNP Paribas Cardif Life Insurance’s ‘(NP) Double Plus Term Life Insurance’ is an ideal insurance product for the home shopping channel which is largely watched by people in their 40s and 50s. We expect the product will be well received by our audience.”

Beginning with GS Home Shopping, BNP Paribas Cardif Life Insurance will continue to expand the range of products available for home shopping and more home shopping channels to work together with. In addition, by identifying and fostering the right channel that is tailored for the specific features of its products, BNP Paribas Cardif Life Insurance takes a more proactive step towards reaching its customers.