BNP Paribas Cardif Life Insurance, the Korean subsidiary of BNP Paribas Cardif, the insurance arm of BNP Paribas, yesterday (August 12) organised a day trip to the Jurok-ri Valley located in Yeoju-si, Gyeonggi Province, jointly with Myeonmok Community Welfare Centre for a group of young children and old people.
The forest exploration activity is part of BNP Paribas Cardif Life Insurance’s ‘Green Leader Programme’ which organises urban farming and environmental education activities for the underprivileged children and has recently extended these activities to elderly people who live alone as well.
On August 12, a total of 20 children and old people participated in the trip to the ’Jurok-ri Valley’. Visiting the beautiful countryside together with the employee volunteers from BNP Paribas Cardif Life Insurance, the young and old participants enjoyed a great summer day in the forest with fresh air and lovely wildlife, feeling the bond of a family.
There was also an environmental education session for the children which taught them more about the nature and the ecological system through observing aquatic plants and insects.
Kyung Sup Um, an employee volunteer from BNP Paribas Cardif Life Insurance, said: “It was a memorable experience to go on a trip with these children and elderly people. We felt like a big family altogether, not just the relationship between a volunteer and beneficiaries. It was the most rewarding part of participating in this activity.”
In 2013, BNP Paribas Cardif Life Insurance was awarded with the ‘10th Environmental Education Program’ certificate from the Ministry of Environment for its ‘Green Leader Programme’ recognised for its excellence and commitment in supporting environmental education and contributing to the mental health of underprivileged children. This year, the programme was also selected as one of the best CSR programmes at the ‘2014 WIN-WIN Festival & Awards’ organised by the Customers Council, consisted of more than 100 customers.