BNP Paribas Cardif Life Insurance announced that it has successfully organized the ‘Green Concert’ with the band ‘Plastic’ and the NGO ‘Forest for Life’ at the rose garden of Seoullo 7017 on 28 October 2017.
BNP Paribas Cardif Life Insurance is the life insurance subsidiary of BNP Paribas Cardif in Korea, the insurance arm of BNP Paribas.
The ‘Green Concert’, part of BNP Paribas Cardif Life Insurance’s flagship CSR initiative, ‘Green Leader Program’, has been organized for three years to share the meaning of the program to the general public and spread its value more widely.
Staff volunteers from BNP Paribas Cardif Life Insurance, members of the NGO ‘Forest for Life’, participants of the ‘Green Leader Program’ and other general public visiting the Seoullo 7017 gathered and enjoyed a relaxing time with music in the city during the concert.
Particularly, the participating children of the ‘Green Leader Program’ took an active role in the concert by performing a song <Forest> composed by the band ‘Plastic’ on the stage. Last year, the band ‘Plastic’ composed a special song called ‘Forest’ to cheer the participants of the ‘Green Leader Program,’ and donated the copyright to the NGO, ‘Forest for Life,’ so that the profit can been used to support the ‘Green Leader Program.’
The members of the NGO, ‘Forest for Life’ said: “The ‘Green Leader Program’ is beyond one-off environment education program by allowing the elderly and children to help each other to cultivate greens at the roof-top gardens through the year. Ultimately, they can be healed and grow by forming emotional exchanges and bonds with each other within the program.” “We also hope for the program’s further expansion through the green concert so that more people can benefit from this program.”
Starting this year, a donation platform for the general public to support the ‘Green Leader Program’ is open through ‘Tumblbug’, a social crowd funding platform. Donation is available until November 28, and contributions will be used to run 2018 Green Leader Program. Donors will be offered badges and postcards designed by children and seniors participating in the Green Leader Program as well as seeds for gardening.