BNP Paribas Cardif Life Insurance launches ‘Birdhouse Hanging’ activity through green leader program to help birds in urban areas

November 9, 2023

BNP Paribas Cardif Life Insurance has announced that it has conducted employee volunteer activities with the NGO ‘Forest of Life’, an environmental organization specializing in forests, to hang birdhouses in the urban areas to preserve biodiversity.

BNP Paribas Cardif Life Insurance is the life insurance subsidiary of BNP Paribas Cardif in Korea, the insurance arm of BNP Paribas.

The ‘Green Leader Program’ is a mid- to long-term corporate social responsibility initiative that BNP Paribas Cardif Life Insurance has been conducting for 13 consecutive years with the aim of cultivating a sustainable local community through the expansion of green spaces in urban areas and environmental protection activities.

The company’s employee volunteers installed homemade birdhouses in an urban park in Yangcheon-gu area. Employees volunteers learnt how birdhouses support the stable reproduction of small creatures living in the city center and provide shelter for them in the winter season. This activity create a healthy ecosystem where nature and humans coexist.

Jonathan Oh, the President and CEO of BNP Paribas Cardif Life Insurance said, This year, the Green Leader Program went a step further in its goal of expanding green spaces in urban areas and focused on biodiversity conservation, which is at risk due to urbanization and climate change. We are pleased that our 13 years of ESG (Environmental, Social, Governance) practice as a responsible financial company has enabled us to provide timely support to help create sustainable communities in a changing environment.”

Meanwhile, in March this year, BNP Paribas Cardif Life Insurance organized volunteer activities at the Seoul National School for the Deaf to create a social welfare forest, including cleaning up forest paths and creating a community garden. In the first half of next year. The company also plans to support activities to create a new social welfare forest.